2-2 Blog Entry (Integrated Marketing Com17EW4)

We all know what Victoria’s Secret is known for: sexy lingerie which is often displayed on hand selected “perfect body” models with angel wings who strut their stuff down a runway each year during the Victoria’s Secret fashion show, but few know what VS’s other brand PINK is for. Victoria’s Secret launched PINK in 2004…

7-1 Blog: Green for Profit or Green for the Environment?

Identify a retail brand that you believe is socially or ethically responsible. The first thought that came to mind for this question was Google. I work for a company in which highly values Google for the way they treat their employees, largely focusing on the benefits they offer. After realizing that I needed to discuss…

5-1 Blog: Top Dog Versus Underdog

The business rivalries that I am focusing this blog on today are McDonald’s and Burger King. Between these two rivals, McDonald’s is the top dog and Burger King is the underdog. What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? The brand strategy…

2-1 Blog: Under Armour: Where Do We Go From Here?

What market segments were identified and what segmentation strategies were implemented? At the beginning of Under Armour’s success, their target market was differentiated segmentation because they mainly focused on men’s football gear and the image football players had. They expanded to more apparel options for men but produced very small revenue from the female options…

1-2 Blog: Consumer Who? Consumer You!

What type of consumer are you? I am an impulse consumer, for the most part. Unless I have a list before entering a store, I often have no control over what I end up leaving the store with. I like buying things ahead of time so I know that I will never run out, and…