7-1 Blog: Green for Profit or Green for the Environment?

Identify a retail brand that you believe is socially or ethically responsible. The first thought that came to mind for this question was Google. I work for a company in which highly values Google for the way they treat their employees, largely focusing on the benefits they offer. After realizing that I needed to discuss…

5-1 Blog: Top Dog Versus Underdog

The business rivalries that I am focusing this blog on today are McDonald’s and Burger King. Between these two rivals, McDonald’s is the top dog and Burger King is the underdog. What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? The brand strategy…