2-1 Blog: Under Armour: Where Do We Go From Here?

What market segments were identified and what segmentation strategies were implemented? At the beginning of Under Armour’s success, their target market was differentiated segmentation because they mainly focused on men’s football gear and the image football players had. They expanded to more apparel options for men but produced very small revenue from the female options…

1-2 Blog: Consumer Who? Consumer You!

What type of consumer are you? I am an impulse consumer, for the most part. Unless I have a list before entering a store, I often have no control over what I end up leaving the store with. I like buying things ahead of time so I know that I will never run out, and…