Mannequin Selection

I think that a boutique style store would choose to use realistic looking mannequins with faces, hair makeup, etc, along with flexible mannequins to enhance the realistic look. These mannequins will allow the business owner to express the luxury look and feel of the specialty items being displayed and be able to position them indefinitely….

Display this, display that.

Hey guys! Have you ever walked into a store and immediately felt overwhelmed with the amount of merchandise that was surrounding you? Unfortunately, unless you know exactly what you’re going in the store for, if the display fixtures around the store are not placed and set in an appealing way, you are likely going to…

Marketing Perspective

What do you notice about this type of marketing? What strategies are they employing? What role do these influencers play in marketing? How does the use of marketing perspective impact the relationship between the company and consumer? Although I have heard of these types of media marketing influencers, I don’t personally follow any in particular….

Effectively Impacting the Consumer Through Digital Media

The Voice: Integration With Live Television What was done successfully to meet the wants and needs of the target audience? In order to meet the wants and needs of the target audience, The Voice partnered with major social media platforms including Facebook, Snapchat, Instagram, Vine and Twitter to allow each fan to have a voice…

My life using digital media

What sites/or applications you visit most often? Describe the sites and apps that you identify. For personal reasons, I utilize Instagram, Youtube, my iPhone camera, Netflix, Hulu, Spotify and mobile banking apps. For business/work related reasons I utilize Outlook, Priority + and G tracks. Instagram is a photo sharing app that allows account holders to…

Conducting Analysis Through Evaluation

Evaluation: One way a company can conduct analysis is to evaluate their position. In order to do this, they must evaluate the strengths and weaknesses of their competition. With doing this, the company is able to recognize their position within the market and identify any potential problems that they may face in the future. Determining…

Introducing Snapchat to Farmers’ Almanac

I plan on using the pragmatic approach to inform my decision of adding Snapchat and custom made Geofilters as a new marketing method to the Farmers’ Almanac. I will use this approach because it allows for limitless methods of research. I will use the following information of research to inform my audience as to why…

2-2 Blog Entry (Integrated Marketing Com17EW4)

We all know what Victoria’s Secret is known for: sexy lingerie which is often displayed on hand selected “perfect body” models with angel wings who strut their stuff down a runway each year during the Victoria’s Secret fashion show, but few know what VS’s other brand PINK is for. Victoria’s Secret launched PINK in 2004…

7-1 Blog: Green for Profit or Green for the Environment?

Identify a retail brand that you believe is socially or ethically responsible. The first thought that came to mind for this question was Google. I work for a company in which highly values Google for the way they treat their employees, largely focusing on the benefits they offer. After realizing that I needed to discuss…

5-1 Blog: Top Dog Versus Underdog

The business rivalries that I am focusing this blog on today are McDonald’s and Burger King. Between these two rivals, McDonald’s is the top dog and Burger King is the underdog. What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? The brand strategy…

2-1 Blog: Under Armour: Where Do We Go From Here?

What market segments were identified and what segmentation strategies were implemented? At the beginning of Under Armour’s success, their target market was differentiated segmentation because they mainly focused on men’s football gear and the image football players had. They expanded to more apparel options for men but produced very small revenue from the female options…

1-2 Blog: Consumer Who? Consumer You!

What type of consumer are you? I am an impulse consumer, for the most part. Unless I have a list before entering a store, I often have no control over what I end up leaving the store with. I like buying things ahead of time so I know that I will never run out, and…