Marketing Objectives

What is a marketing objective? Marketing objectives are a set of steps to reach desired goals that a company sets when promoting its products or services. Examples of marketing objectives are increasing brand awareness, increasing sales or targeting new customers. Why are marketing objectives important? Marketing objectives are important because they allow a company to…

Market Segmentation

What is a target market? A target market is a set of individuals whore share similar needs, interests or behavioral and lifestyle characteristics. The target market is typically the end user of the same product in which a company is seeking to market to. Why is it important to know the target market? Identifying the target…

Ethical & Legal Considerations- AT&T

What specific mobile marketing laws violated the A T&T case? After reviewing the article “FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming”, it is evident that AT&T violated a mobile cramming law, regulated by the FTC. Mobile cramming is when consumers phone bills are used as a…

Preliminary Findings and Limitations

Organization Objectives The market research that I’ve done supports Procter and Gamble’s objectives by outlining a target market who enjoys owning dogs and who spends a significant amount of money on their dogs throughout the year, and more than likely considers their dog to be a part of the family. The research supports the fact…

Marketing Advantages of Mobile Phones and Tablets

With 92% of 18-29-year-olds owning smartphones and 51% of young adults saying that their household contains 3 or more mobile devices (Rainie, L., & Perrin, A., 2017), it is no doubt that both marketers and consumers are growing to depend on mobile technology and mobile access. With the increase of mobile device use, marketers have…

Final Project Review; Proctor and Gamble

For my final project, I have chosen the fortune 500 company, Proctor, and Gamble. P & G is a company that produces household, beauty, health care products etc. under a variety of brand names such as Bounty, Luvs, and NyQuil. The company began in 1830 when William Proctor and James Gamble opened a soap and…

Have you been mobile marketed?

With the increased time spent on mobile technology such as cell phones and tablets, companies have been forced to find better ways to market their products in ways that will appeal to customers even when they are consumed in their mobie devices. What better way to market than to do it thru the technology that…

Mannequin Selection

I think that a boutique style store would choose to use realistic looking mannequins with faces, hair makeup, etc, along with flexible mannequins to enhance the realistic look. These mannequins will allow the business owner to express the luxury look and feel of the specialty items being displayed and be able to position them indefinitely….

Display this, display that.

Hey guys! Have you ever walked into a store and immediately felt overwhelmed with the amount of merchandise that was surrounding you? Unfortunately, unless you know exactly what you’re going in the store for, if the display fixtures around the store are not placed and set in an appealing way, you are likely going to…

Marketing Perspective

What do you notice about this type of marketing? What strategies are they employing? What role do these influencers play in marketing? How does the use of marketing perspective impact the relationship between the company and consumer? Although I have heard of these types of media marketing influencers, I don’t personally follow any in particular….

Effectively Impacting the Consumer Through Digital Media

The Voice: Integration With Live Television What was done successfully to meet the wants and needs of the target audience? In order to meet the wants and needs of the target audience, The Voice partnered with major social media platforms including Facebook, Snapchat, Instagram, Vine and Twitter to allow each fan to have a voice…

My life using digital media

What sites/or applications you visit most often? Describe the sites and apps that you identify. For personal reasons, I utilize Instagram, Youtube, my iPhone camera, Netflix, Hulu, Spotify and mobile banking apps. For business/work related reasons I utilize Outlook, Priority + and G tracks. Instagram is a photo sharing app that allows account holders to…